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Tuesday, September 09, 2008

Red Stripe Beer Pulls Out of Another Event

Here we go again Red Stripe Beer has pulled out from another event. This time though the company is not taking it lightly. Hybrid Events, which held Spice and other parties to rival the popular ATI/RTI weekend in Negril, had a relationship with Red Stripe for a number of years through its Smirnoff brand. However, that relationship has now ended due to contractual breaches.

In April this year, the beer company indicated that it would not renew its title sponsorship of the annual Reggae festival Red Strip Reggae Sumfest and the Supreme Promotions one-night stage show, Sting.
Red Stripe is a member of the Coalition of Corporate Sponsors which took similar action by disassociating itself from individual artistes.

I don't know the symantics or what the "Real" issues are, however I "DO" know that I love mi red stripe beer mon.

1 comment:

jayda said...

If I remember correctly what I read in the newspaper some time ago, it has to do with all the bad word cussing and all the other stuff that goes on at these type of events.

Think Cable & Wireless has also taken this approach.

BTW, Nice to 'meet' you!